In the closing months of 2019, we all looked toward the beginning of a new decade with anticipation and excitement. A new year always brings the possibility of a fresh start, and a new decade felt like an even bigger invitation to re-examine our association goals and strategies.
Three months into 2020, none of us could have imagined that a global pandemic would shut down economies and send the businesses our association members represent into disarray.
Many leaders asked questions they’d never had to ask before. When faced with such challenging times and impossible circumstances, how do we continue to move our association forward in order to continue providing valuable resources for our members?

NEED HELP TACKLING THE CHALLENGES OF 2020? CONTACT US TODAY.
As association leaders, perhaps you found yourself in a position of merely sustaining current structures and practices to define success.
You’ve likely made dozens of impossible decisions this year and are facing the fatigue of the mental, emotional, and physical energy that takes.
Collaborate & Grow
However, challenging times can also present an exciting opportunity to collaborate and grow your association with a vision for the future beyond these challenging times.
How do you see the opportunity through all the stress of an ever-changing environment?
Redefining Your Mission & Vision
The first step is to revisit and re-evaluate your association’s vision and mission statements. Perhaps it was already time to do this and COVID-19 provided the catalyst needed to take the time to do it.

As you re-evaluate these important statements, ask yourself this question: Within the vision for the future, do these statements continue to underscore the purposes and core values for the association?
If not, be willing to pick them apart and rebuild statements that will provide the inspiration and guidance necessary for your association to thrive as you move into a future challenged by a disruption of systems and a “we’ve always done it this way” mentality.
As you perfect your mission and vision statements, project the vision beyond the challenging circumstances and then work backward to establish goals and objectives to propel your association forward. We can help.
proBanyan is Here To Support Your Growth
proBanyan exists to help association leaders face challenges by collaborating and growing together.
We’d love to talk with you about the unique challenges your association faces and help you strategize for the future. Contact us today to get started!